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The Utah Jazz have had a history of being relatively consistent with their logos over the years. Unlike other NBA teams, they’ve stuck with two primary logos throughout their team history. Ever since their days as an expansion franchise in New Orleans, they’ve decided against changing much.

So when news leaked a couple weeks ago that the Jazz were planning to unveil a change in logo and color scheme, a lot of people were understandably concerned. And after the unveiling of the color scheme and logo Tuesday, I’d say those concerns are justified.

Could someone, PLEASE, explain how this is okay? This is perhaps the worst logo for a team I’ve seen in the NBA since the teal Detroit Pistons logo back in the 90s. I’m saying that as a fan and as a graphic/web designer. However, while they may have completely botched on the primary logo, the secondary logo – arguably the more popular logo – is a return to simpler times:

Much simpler, less busy, and is more appealing, at least in my mind. And again, I speak as a fan and a graphic/web designer. So, if you’re asking for my personal and professional opinion, I just have three simple words:

KILL THE MOUNTAINS!

It’s about time the Jazz get rid of the mountain logo once and for all. They’ve clearly greased the tracks to get ready for an eventual removal of the mountain logo by going back to the music note, and this particular color scheme is more suited for the music note as opposed to the mountain logo, hence why it’s so much more popular than the mountain logo.

Personally, if this was what they had in mind right from the get-go, they should’ve waited to change the color scheme for a couple years. Slowly phase out the mountain logo and phase back in the music note logo using the blue monochromatic color scheme for a couple years, then make the change to the blue-green-yellow scheme. Doing it this way is only going to make people want to gouge their eyes out looking at the mountain logo with that color scheme.

I could go on about how I think the only reason for the change now is the overwhelming – and in my mind anyway puzzling – popularity of the green music note throwback jerseys the Jazz have sported from time to time throughout this past season, but I’ll spare you the conspiracy theories and just say that I think it still could’ve waited a couple more years. Sure, those green jerseys are popular now, but popular enough to change the primary color scheme altogether?

Well, for the Jazz’s sake, they’d better hope so, because what’s done is done now.

For a brief history of the logo, click here.